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dc.contributor.authorŽitkienė, Rima
dc.contributor.authorGirčys, Vytautas
dc.contributor.authorZitke, Monika
dc.contributor.authorBartuševičienė, Ilona
dc.date.accessioned2021-02-15T07:24:31Z
dc.date.available2021-02-15T07:24:31Z
dc.date.issued2021
dc.identifier.urihttps://repository.mruni.eu/handle/007/17166
dc.description.abstractResearch background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.en
dc.language.isoenen
dc.rightsinfo:eu-repo/semantics/openAccessen
dc.titleModel of Impact of Social Networks on Internet Marketing of Enterprisesen
dc.typeArticleen
dc.doi10.1051/shsconf/20219209020en
dc.editorial.boardYraen
dc.identifier.alephelaba:82924552en
dc.publication.sourceThe 20th International Scientific Conference Globalization and Its Socio-Economic Consequences 2020 Zilina, Slovak Republic, October 21-22, 2020 / T. Kliestik (Ed.). ISSN 2261-2424en
dc.subject.facultyViešojo valdymo ir verslo fakultetasen
dc.subject.facultyKitasen
dc.subject.keywordSocial networksen
dc.subject.keywordInternet marketingen
dc.subject.keywordBusinessen
dc.subject.keywordTheoretical modelen
dc.subject.publicationtypeP1cen
dc.subject.sciencedirection03S - Vadybaen


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