Branding Religion in the Age of Consumerism
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Purpose – taking in account that consumption of spirituality and more precisely brand religion in development of the market is widely acknowledged as well as largely abandoned in secular consumer society. The aim of this paper is to explore the theoretical concept of this phenomenon and search for the answers in regards the symbolic brands and toyed in religious rhetoric to build a narrative tradition for example the symbolic brand, and establish a community of loyal followers, which sticks strong. How do people adjust their religious and spiritual beliefs and practices in such a society? What are the limits to marketing and the branding of spiritual goods and religious practices?