Rhetorical Transformations in Contemporary Society
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The object of this article is to present the main features of classical rhetoric and to reveal transformations of it, applying Aristotele‘s theory of categories of persuasion as the main method of analysis and assesment of public speeches. Theory of virtues of eloquence, associated with pathos , an appeal to audience emotions, is an important technique for every public speaker in order to deliver correct, clear, well reasoned and expressive public speech. Although huge variety of theories of rhetoric have been developed and modified during centuries, the fundamental ones remain unchanged. This has not, however, reduced the significance of public speaking quite on the contrary public speaking has become a daily activity of everyone’s life. Therefore, classical rhetorical canons defined by ethics, is an important approach to every modern public speaker. In conclusion, ethical and effective eloquence is the key to leadership, encouraging younger members of society be equally responsible in preservation of values and solution of global challenges.