Корпоративні системи маркетингової інформації у забезпеченні безпеки міжнародного бізнесу
The appropriate structure of the marketing information system in international business is proposed. A comparison of key elements of the company’s marketing information system - monitoring, marketing research and competitive intelligence has been made. The features of the use of marketing information systems of TNCs and small and medium enterprises are described. The essence of the key methodological and organizational problems of the formation of marketing information systems in international business has been identified and disclosed.