Напрями розвитку реклами в глобальних умовах
Soboliev, V. O.
Sobolieva, M. V.
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In global conditions, competition in the markets of goods and services is characterized by its instability and rigidity, the task of each enterprise is to create favorable conditions for existence and development. Compliance with the conditions of the modern global market and the needs of consumers are the most important in the activities of enterprises in any industry. Advertising, as a form of communication, is used to encourage or convince an audience (viewers, readers or listeners, and sometimes a certain group of people). With the advent of new technologies, new forms of advertising appear. This article contains a brief overview of Internet advertising. Internet marketing or online marketing is an advertising and marketing effort that uses the Internet and e-mail to stimulate direct sales through e-commerce, as well as potential customers from websites or emails. Online marketing and online advertising are commonly used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.