Žmogiškųjų išteklių vystymas turizmo sektoriuje: tarpinstitucinis bendradarbiavimas

Abstract

Regarding the statistics provided by World Tourism Organization the number of international tourists worldwide will reach the amount of 2 billions by 2020. Together with the growth of tourist flows increasing and the number of tourism companies, f.e. each eleventh job place worldwide is held in tourism. Tourism up to its nature belongs to the service industry. Human Resources - the main value creator in tourism, the employees are often identified with the service. Working in the context of rapidly developing tourism creates many challenges, experienced tourists are becoming more demanding, emerging new booking and marketing systems require excellent computer skills, global competition between tourism companies and destinations, the particular sensitivity to economic downturns makes it necessary to continuously improve and seek new standards for development. According to Kearns (2004), a dichotomy between tourism development and company strategy and development of human resources must succeed in responding to changes.