Create Not an Event for Fans, But Fan’s Event: Managerial Aspects of Small-Scale Events
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This paper argues the merits of hosting small-scale rather than large-scale sport tourism events. First, distinction between large-scale events and small-scale events will be drawn. Next, along with emphasizing potential markets for hosting small-scale sport tourism events, argument that there is a need for hosting those types of events will be introduced. Following provided arguments, the developmental issues surrounding sport tourism events will be discussed. Issues of commodification and authenticity will be explored in greater detail.
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