Kultūrinė raiška tarpkultūrinėse derybose
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In the development of international business, it is necessary to know the business environment of individual states during the negotiations, especially the intercultural aspects. To get success and prosper in the business world, people need to cooperate with various nations and intercultural businesses. Nowadays, Lithuanian businessmen quite often must deal with representatives of other cultures. In cooperation with people whose values and beliefs are different from ours, there is always the possibility to experience big misunderstandings or business failures. Qualitative research was carried out by interviewing managers who have negotiating experience in different market segments in Lithuania. The aim of the research was to analyze the respondents' experiences and to identify problems and challenges in intercultural negotiations.
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