Tarpkultūrinės komunikacijos suvokimo veiksniai
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Global environment requires innovative communication models, where perception plays a major role. Relevant perception of the meaning of a message, service or intentions refers to the success of a contact in intercultural communication. When two or more cultural systems participate in communication, it is often impossible to create an equally perceived context, let alone phenomenon. Participants of intercultural communication face serious challenges in clarification of the primary meaning of the message, right perception of verbal language and non-verbal behavior. Pilot study about the importance of perception in intercultural communication allowed to characterize experiences of respondents from different cultures and name factors problems and challenges related to perception in organizations.
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