Pedagogo bendravimo kompetencijos pristatymas Lietuvos interneto žiniasklaidoje

Download
Author
Jegelevičienė, Violeta
Prakapienė, Dalia
Prakapas, Romas
Stasiukynas, Andrius
Metadata
Show full item recordAbstract
The article discusses representation of the communicative competence of an educator
in online media as one of the aspects analysed in the research commissioned by the Education
Development Centre and conducted in 2018. Information concerning educators that
appears in the media has an impact on the society, reinforcing or changing public attitudes
that are shaped by a number of factors. Social and technological changes establish higher
standards for the system of education, which in turn sets higher requirements for and expectations
towards educators. The communicative competence is one of the main features
of the professional image of an educator; however, it is important to understand that the
teacher empowerment index is proportional not only to the communicative competence of an educator but also to the attitudes towards teachers maintained in the society.
Media discourse was chosen to reveal how educators are presented to the public and attitudes
towards them are shaped in the society with the help of online media. The following
major national news websites were selected to achieve the aim of the research, which was to
summarise representation of the communicative competence of an educator in the Lithuanian
online media: www.delfi.lt; www.15min.lt; www.lrytas.lt; www.diena.lt. Data were
processed with ATLAS.ti software, and data analysis was carried out using the qualitative
research method of thematic analysis. The research was conducted in accordance with the
basic principles of qualitative research ethics.
The article presents the following conclusions: a) the analysis of online media publications
showed that articles concerning educators create a certain image of an educator (some
articles discuss the problems related to violations of pedagogical ethics, unlawful actions of
educators, etc.; others focus on the importance of pedagogical work, challenges, professionalism,
etc.); b) the society’s attitudes towards educators and their work are rather negative
than positive.
Collections
- Straipsniai / Articles [4947]