Company’s Value Creation Via Customer Satisfaction and Environmental Sustainability Influence
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It is significant for organizational institutions to pay more attention to the needs of their client base because today’s competitive business environment challenges companies. In addition to this, people invest in the expectation that when they sell, the value of each investment will have grown by a sufficient amount above its cost to compensate them for the risk they took. Therefore it is a strong argument for value creation. Hence, this current article is initiated on the value creation via two constructs: customer satisfaction and environmental sustainability. It could be noted that the present study is extensive in terms of displayed past models and other useful academic examples. It also should be noted that value of the company depends on the short term and long term performance. So, the decisions for managing the value drivers have to be made considering that they should bring long and short term benefit. Regarding this notion, it also puts forward an important background for future theory and practice investigations. So, the problem of the study is: How to create firm‘s value via customer satisfaction and environmental sustainability? While, the aim of the study is: to emphasize customer satisfaction and environmental sustainability to its’ elements that could be incorporated in order to create firm‘s value. The objectives of the study are: 1) to analyze the value drivers and investigate the constraints and uncertainties of valuation, 2)to examine basic requirements for valuations, 3) to analyze environmental sustainability, 4) to investigate the concept of customer satisfaction incorporating contemporary conceptual models.
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