Assessing and ensuring enterprise investment attractiveness in the context of regional development
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Nowadays, a number of studies are being carried out to assess attractiveness of individual enterprises, regions and countries. Increasing the investment attractiveness can help to create competitive advantages, open opportunities for innovation, reduce operating risks and operating costs, and improve the profitability. All the researchers who deal with the problem of investment attractiveness are unanimously convinced that investment attractiveness, as an independent definition, an element of a complex system, is one of conditions for formation of an investment environment and needs be assessed. And since the enterprise is recognized as a fundamental link in the formation of the investment attractiveness of a country, region or territory, there rises the questions of how to assess and how to ensure the investment attractiveness of an enterprise? To answer these questions the conceptual apparatus of the main structural components of investment attractiveness was clarified, the factors influencing investment attractiveness were studied in detail, the role of PPP in ensuring enterprise investment attractiveness was determined, a model for assessment of enterprise investment attractiveness was developed, a model for ensuring enterprise investment attractiveness in the context of regional development within the framework of the PPP mechanism was proposed.