Assessing criminal incidents through headlines of electronic media
Media has overwhelmed the life of modern people and become not so much a means of information transmission but more a powerful tool of manipulation. Internet or online media is the youngest type of media so far which has become rapidly widespread and gained recognition among users. It can also be said to have changed entire understanding of journalism as well as ways and forms of information transmission. Moreover, it has got users accustomed to fast presentation of information by using minimum means – a brief text, a photo or video and a catchy headline. The headline becomes sort of a brand in online media – if it is attractive the product will be chosen. The collected headlines of crime articles are discussed depending on their functions and structure, Analysis of headlines of crime stories showed that depending on their functions, they can be both neutral and expressive, whereas based on their structure, they obtain a form of factual or evaluative propositions. The headlines written in a form of the factual propositions normally indicate the location (city) of the incident and persons by their positions occupied or the type of a crime committed. The headlines written in a form of the evaluative propositions are prevailed by the adjectives and numerals capable of forming a significant emotional load of a headline. Consequently, a study under consideration confirmed theoretical assertions that a headline is an important point of an article as it determines resolution by a reader to read through the article or not. Meanwhile, both neutrality and expressiveness serve to give a certain emotional load to the headline.
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