Investicijų į įvaizdžio formavimą analizė
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Image is powerful tool which makes influence to customers in choosing a company. Favorable image has a positive effect on consumers’ behavior by increasing production volume of sales, offering more favorable prices and by this generating positive feedback. The institution which has a good image, becoming more noticed in the market and has a higher customers or partners trust. The image is variously understood in the scientific literature and different definitions of the image also distinguishes the different factors that affect its formation. The main goal for adapting different models of image to companies is to be more noticed in the market.
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