Show simple item record

dc.contributor.authorPiliutytė, Jolita
dc.date.accessioned2015-03-10T09:29:51Z
dc.date.available2015-03-10T09:29:51Z
dc.identifier.urihttps://www3.mruni.eu/ojs/public-policy-and-administration/article/view/2429/2236
dc.identifier.urihttps://repository.mruni.eu/handle/007/13688
dc.description.abstractIn the era of globalization, places increasingly compete with other places to attract tourists, business and investment. The marketing of places has become a leading economic activity and one of the dominant generators of local wealth. City marketing has become one of the most innovate elements of recent urban development. The purpose of marketing a city is to create strategies to promote an area or the entire city for certain activities and in some cases to “sell" parts of the city living, consuming and productive activities. The article provides an overview of the development of urban marketing theory explains the concept of city marketing and sums up the motives for incorporating a marketing approach into traditional urban policy. It also emphasizes the complexity of the concept, specifics of its key elements: product, price, place and promotion, and issues of implementation of traditional marketing policies in the public sector.en
dc.language.isolten
dc.rightsinfo:eu-repo/semantics/openAccess
dc.titleRinkodaros metodų taikymo teoriniai aspektai miestų plėtros konteksteen
dc.title.alternativeTheoretical aspects of application of marketing methods in urban developmenten
dc.typeArticleen
dc.description.abstract-ltStraipsnyje gvildenama vienos iš modernių miestų plėtros strategijų - miesto rinkodaros - samprata. Nagrinėjamos šios vadybinės koncepcijos atsiradimo priežastys, vystimasis ir reikšmė miestų valdymui ir plėtrai. Analizuojami miesto rinkodaros turinio aspektai, išryškinami miesto rinkodaros elementų ir priemonių ypatumai, akcentuojama šios koncepcijos realizacijos viešojo sektoriaus kontekste problematika.en
dc.identifier.aleph000005116en
dc.publication.sourceViešoji politika ir administravimas, 2005, Nr. 11en
dc.subject.facultyKitasen
dc.subject.keywordMiesto sistemaen
dc.subject.keywordRinkodaraen
dc.subject.keywordMiestų plėtraen
dc.subject.keywordPlėtraen
dc.subject.keywordMiesto planavimasen
dc.subject.keywordCity planingen
dc.subject.keywordCity marketingen
dc.subject.keywordUrban developmenten
dc.subject.keywordDevelopment strategiesen
dc.subject.publicationtypeS5en
dc.subject.sciencedirection03S - Vadybaen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record