Verslo modeliai prekybos įmonėse.

Abstract

The study consists of two parts. The first part is dedicated to the concept of a business model and the analysis of its structural elements, whereas the second one – to specific business models and their applications in trade enterprises. Various business models mentioned in the literature are reviewed, and only those that are applicable by trade enterprises are presented in the paper. The authors of the study also provide their classification. The evolution analysis of the term “business model” is observed and defined that the time evolution is closely related to the dynamic development of trade enterprises. The literature analysis showed that more than 50 structural elements of a business model are met in the concept of the business model. When carrying out the study, the authors selected 7 structural elements suitable for trade enterprises (i.e. people, process, technology, goods, services, sales, marketing). Finally, the authors presented empirical study, where they examined the application’s trend of the business models in trade enterprises. The results showed that the retail-driven multinational trade enterprises, including the application of the business models among international affiliates, apply new business models more actively than national enterprises. Moreover, the study showed the tendencies that trade enterprises are increasingly applying several business models together (talking about emerging business models), which suggests the future research direction.