Senatvės įvaizdžiai Lietuvos periodinėje spaudoje: tarp pagarbos ir baimės

Abstract

With the increasing number of elderly people in the society of Lithuania, the information of the old age and people who experience it is proliferating spontaneously. Yet seemingly we are still not satisfied with what we know about this stage of life. Following the clause No. 173.3.3 (2004) of the National Strategy for Overcoming consequences of Population Ageing, the formation of the positive image for elderly people in Lithuania has been acknowledged the state level project.The goal of this article is to disclose the predominant lexicon for describing the image of old age and elderly people in the most popular Lithuanian periodical press. To reach this goal, the method of documentanalysis has been chosen, which allows us to objectively evaluate the character and incidence of the old age images in periodicals of the determinate period of time.