Logistikos ir marketingo ryšys paskirstant prekes.
Article titled “Relationship of Logistics and Marketing in Distribution of Goods” deals with the functions of distribution and marketing logistics, their significance in the process of product realisation. In publications on marketing, the issues of distribution of goods are interrelated with the marketing logistics, which is defined as solutions and actions associated with the physical movement of goods from the manufacturer to the consumer. However, before starting the delivery of goods, the following actions should be performed: orders are to be processed, selected, batches of the goods requested are to be assembled, the goods are to be properly packed, and larger shipment quantities and consignment documents are to be prepared. All this is dealt by the marketing logistics, which covers a considerably greater scope of operations than marketing logistics. Overview of the functions of the distribution logistics, which are far broader than the marketing logistics enables to conclude that a marketing complex element – distribution – performs only one function, i.e. selection of a distribution channel. The article reveals the substance of international distribution logistics, necessity of its improvement for the development of the distribution system in the European Union market. Since long ago large trade companies of Western Europe have developed a supply logistics system coordinated on the international scale.
- Straipsniai / Articles