Financial ideology and the global mass media environment : narratological analysis.
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A variety of financial information circulating in the global mass media may be ordered on the basis of a limited number of models and formalized through the methods of narratological (actant-modelling) analysis. This paper explores the methods of narratological analysis, also the opportunities to apply these methods for economic analysis. In the article is presented actant modelling methodology, scenario analysis method and stress testing method, also opportunities to apply these methods in economy is discussed. The analysis allows identification of the opportunities of these methods’ application in economic analysis.
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