The peculiarities of wellness day and resort spa services in Lithuania.
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The development of different kinds of wellness spa services in Lithuania is in its infancy stage. Despite economic recession, a few categories of spa services showed resistance and even growth by establishing of new wellness spa centres, engaging new spa services and attracting more and more local and foreign tourists. The article focuses on the peculiarities of the two main categories of wellness spas: day and resort services, their historical development in the world, differences and similarities of wellness spa providers, depending on supplied services, specifics of service packages, value for a customer, duration of services, facilities needed, etc. The “wellness” term is rather new in Lithuanian scientific discourse, so, in this article, the explanation of this term by different scientists is presented. On the ground of the interviews with day and spa wellness service providers survey results as well as customer viewpoints are presented. The main problems that arise from satisfying the expectations of the customers are stressed. At the end of the article, the peculiarities of day and resort wellness spa services are developed and recommendations for providers in order to satisfy the customers are presented.
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