Now showing items 1-2 of 2
Measuring and managing value co-creation process: overview of existing theoretical models
Purpose — the article is to provide a holistic view on concept of value co-creation and existing models for measuring and managing it by conducting theoretical analysis of scientific literature sources targeting the ...
Theoretical insights for developing the concept of social technologies
Social technologies continue to grow in popularity in society. Even though the term “social technology” is most commonly used to refer to new social media such as Twitter and Facebook, a redefinition of this concept based ...