This paper analyses the theoretical aspects of sales promotion and presents the sales strategy process. A survey was carried out on sales promotion in supermarkets. Sales promotion is one of the elements, so-called supporting ...

The paper aims to identify factors forming irrational individual investors’ behaviour on the Lithuanian stock market. For this purpose and on the basis of the results of scientific literature research, factors forming ...

Political parties are instrumental in today‘s democracy. They could be defined as established groups of individuals organised to compete in the electoral process with their main objective to elect government officials from ...

This paper tackles different issues related to the development of the system of objectives of corporate financial management that also includes company’s sustainability. Prior to the recent financial crisis, the formulation ...

This article analyses the problem of migration in Lithuania and assesses the impact of migration on the economy. Contemporary migration trends began to emerge after the restoration of Lithuania’s independence, and further ...

This paper is a theoretical and empirical study addressing the issues of imbalances in public finance. After several initial remarks, the authors provide an overview of literature discussing the employment of fiscal tools ...

Greece and Bulgaria have very different social and economic environments for entrepreneurship. In this empirical paper we use quantitative data in order to analyse the structure of the cross-border entrepreneurial and ...

Looking at social justice from a position of the relationship between an individual and the state social justice may be defined as a co-operation for creating and maintaining the unity of rights and obligations in the ...

The aim of the paper is to consider how two conflicting ideological groups: individualists and collectivists , perceive social justice according their value priorities. This article aims to contribute to this gap reduction ...