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    • The Effects of Image Composition on the Effectiveness of Visual Advertisements 

      Kuzinas, Arvydas; Ilgūnė, Saulėja; Pilkauskaitė Valickienė, Rasa; Poškus, Mykolas Simas (2021)
      Images are an integral part of any visual advertisement, regardless of medium. Whether online banner, digital screen, or wall poster, the decisions of professional designers on how to compose those images are often based ...