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Model of Impact of Social Networks on Internet Marketing of Enterprises
Type of publication
Straipsnis konferencijos medžiagoje kitoje duomenų bazėje / Article in conference proceedings in other databases (P1c)
Author(s)
Title
Model of Impact of Social Networks on Internet Marketing of Enterprises
Date Issued
2021
Extent
p. 1-9
Is part of
The 20th International Scientific Conference Globalization and its Socio-Economic Consequences 2020 Zilina, Slovak Republic, October 21-22, 2020 / T. Kliestik (Ed.). Ulis : EDP Sciences, 2021.
Series/Report no.
SHS Web of Conferences, ISSN 2261-2424; vol. 92
Field of Science
Abstract
Research background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.
Is Referenced by
Type of document
type::text::conference output::conference proceedings::conference paper
ISSN (of the container)
2261-2424
eLABa
82924552
Coverage Spatial
Prancūzija / France (FR)
Language
Anglų / English (en)
Bibliographic Details
17
Creative Commons License
Access Rights
Atviroji prieiga / Open Access