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A quantitative evaluation of the company environment for the formation of its effective expansion strategy
Type of publication
Straipsnis kitame recenzuojamame leidinyje / Article in other peer-reviewed edition (S5)
Type of publication (old)
S4
Author(s)
Ginevičius, Romualdas |
Ostapenko, Aleksandr |
Title
A quantitative evaluation of the company environment for the formation of its effective expansion strategy
Date Issued
2015
Is part of
Intelektinė ekonomika. ISSN 1822-8011, 2015, T. 9, Nr. 2
Field of Science
Abstract
The successful development of a company’s expansion strategy, which determines the best corporate performance, is
mainly affected by its environment which is defined by multidimensional assessment criteria acting in different directions.
The incorporation of all such criteria into one generalizing and complex dimension is enabled by multi-criteria assessment
methods. The article focuses on theoretical justification for the application of multi-criteria evaluation methods and their
practical application in identifying the actual and forecast environmental situation of the company, and provides a solution for
the formation of an effective expansion strategy using the complex evaluation results of the company environment. Through
the examination of a specific company by employing the possibilities of the proposed analytical solution the expansion strategy
is formed for an effective development.
mainly affected by its environment which is defined by multidimensional assessment criteria acting in different directions.
The incorporation of all such criteria into one generalizing and complex dimension is enabled by multi-criteria assessment
methods. The article focuses on theoretical justification for the application of multi-criteria evaluation methods and their
practical application in identifying the actual and forecast environmental situation of the company, and provides a solution for
the formation of an effective expansion strategy using the complex evaluation results of the company environment. Through
the examination of a specific company by employing the possibilities of the proposed analytical solution the expansion strategy
is formed for an effective development.
Type of document
type::text::journal::journal article::research article
eLABa
20216663
ISSN
1822-8011
Language
Anglų / English (en)
Access Rights
Atviroji prieiga / Open Access